SEO By Matej
ECOMMERCE / BEAUTY SEO CASE STUDY

PMD Beauty

Doubling Top 3 Keywords and Driving Organic Revenue Growth in 6 Months

Client Overview

PMD Beauty is an innovative leader in the "at-home" beauty device market. With a mission to build "Brilliant Confidence," their product line includes dermatologist-developed tools like the Personal Microderm, PMD Clean, and PMD Wave Pro, empowering customers to achieve professional-grade results at home.

The Challenge

The at-home beauty device space is intensely competitive, with high-value, high-intent keywords. PMD Beauty faced challenges in capturing top-funnel, non-brand search traffic for "problem" and "solution" aware customers. Their existing content needed to be refined to establish stronger topical authority and convert informational searchers into buyers.

Objectives & KPIs

The primary objective was to aggressively expand high-intent, non-brand keyword rankings to drive new customer acquisition and organic revenue. Key KPIs included:

  • Increase the number of keywords ranking in the Top 3 positions.
  • Grow organic traffic sessions and revenue.
  • Improve rankings for core "at-home treatment" terms.

The Strategy & Implementation

We implemented a focused strategy to build topical authority and capture high-intent searchers:

  • Topical Authority Development: We conducted extensive keyword gap analysis to identify high-opportunity, non-brand keywords. We then built out comprehensive content hubs around core treatments like "microdermabrasion," "skin spatula," and "at-home dermaplaning."
  • On-Page Optimization: Product and collection pages were rewritten to target both product-specific and solution-oriented keywords (e.g., targeting "tool for blackheads" in addition to "PMD Wave Pro").
  • Schema & Rich Snippet Enhancement: We deployed advanced schema (Product, FAQ, HowTo) across the site. This helped secure rich snippets in the SERPs, improving click-through rates and building authority for treatment-related queries.
  • Content-to-Commerce Funnel: We strengthened the internal linking from informational blog content ("What is...") to commercial collection pages ("Shop..."), effectively guiding users from problem discovery to product solution and driving up conversion rates from organic traffic.