From Audit to Authority: My eCommerce SEO Process
SEO is not a checklist; it's a dynamic system. My process is designed for eCommerce brands, creating a powerful, compounding effect that drives sustainable organic revenue on platforms like Shopify.
Strategy & eCommerce Discovery
Every successful engagement begins with a deep, holistic understanding of your digital ecosystem. I go beyond surface-level analysis to build a data-driven roadmap that aligns SEO opportunities directly with your revenue goals.
eCommerce SEO Strategy
Designing multi-layered strategies that integrate technical, content, and authority signals while mapping SEO goals to eCommerce KPIs like organic revenue, ROAS, and conversions.
Competitive & Keyword Gap Analysis
Performing semantic gap analysis and reverse-engineering competitors’ product and category pages to identify high-value keywords and content opportunities.
Core Deliverables
- Comprehensive eCommerce SEO Audit
- Competitor Landscape Analysis
- Revenue-Driven SEO Roadmap & OKRs
- Advanced GA4 eCommerce Tracking Setup
Technical eCommerce SEO
A powerful strategy requires a flawless technical foundation. I specialize in the most complex areas of technical SEO for eCommerce platforms like Shopify, ensuring your store is perfectly optimized.
Crawling & Faceted Navigation
Optimizing crawl budget by managing faceted navigation (filters), resolving duplicate content, and mastering JavaScript SEO to ensure all products are indexed.
Site Architecture & Performance
Engineering scalable site architectures and optimizing for Core Web Vitals to improve authority flow to product/collection pages and deliver a superior user experience.
Core Deliverables
- Crawl Budget & Faceted Nav Audit
- Core Web Vitals & Page Speed Plan
- Advanced Product & Review Schema
- Internal Linking & Site Architecture Plan
eCommerce Content & Authority
Technical precision is only half the battle. I win by creating expert-level content that builds topical authority for your products and collections, earning trust from both users and search engines.
Topical Authority for Collections
Building comprehensive topic maps for your key product categories. We create supporting content that answers user questions and links strategically to your commercial pages.
E-E-A-T & AI Optimization
Building powerful E-E-A-T signals for your brand and products. We create content formatted for AI Overviews to capture rich results and dominate the SERPs.
Core Deliverables
- Content Gap Analysis & Topic Maps
- eCommerce Content Briefs (Collection & Blog)
- E-E-A-T Audit & Implementation Plan
- Digital PR & Link Acquisition Strategy
Scaling, Migrations & Reporting
Long-term success requires scalable systems. I implement automation pipelines and advanced diagnostics to protect your assets, handle complex platform migrations, and ensure continuous, measurable growth.
SEO Automation
Using Python and APIs (GSC, Screaming Frog) to automate repetitive tasks like monitoring product page indexation, internal link mapping, and QA checks.
Platform Migrations & Forensics
Identifying and recovering from algorithmic updates. Managing full-scale site migrations (e.g., to Shopify 2.0) and protecting your revenue through meticulous pre- and post-launch validation.
Core Deliverables
- SEO Automation Scripts (Python)
- Custom Revenue Dashboards (Looker Studio)
- Full Site Migration Management Plan
- Ongoing Performance & Revenue Forecasting
Ready to Scale Your eCommerce Revenue?
My process is designed for serious results. If you're ready to move beyond basic SEO, let's talk about how this framework can drive transformative growth for your eCommerce brand.
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