Helping Brands Grow Through Data-Driven SEO

My approach is grounded in data and focused on business outcomes. I start with a comprehensive audit to understand your technical foundation, content landscape, and competitive positioning. From there, I build a strategy that prioritizes high-impact actions, combines technical precision with smart content, and sets up scalable systems for long-term growth.

Success is measured by metrics that matter to your business, not vanity metrics. While I track keyword rankings and traffic, the core KPIs are tied to conversions, lead generation, and revenue from organic search. I use GA4, Google Search Console, and tools like SEMrush to create clear, consistent reports that connect SEO performance to your bottom line.

Adapting to AI is a core part of my strategy. I focus on "AI-Era Optimization" (AIO), which includes implementing advanced structured data (schema), creating content formatted for "answer-first" results in AI Overviews, and ensuring your site's entities are clearly defined for machine readability. This not only protects but also expands your visibility in the evolving search landscape.

My approach is highly adaptable. For eCommerce, I focus on transactional intent, product schema, and seasonal trends. For SaaS, it's about building topical authority with high-intent content to drive trials and demos. In sensitive YMYL sectors like Healthcare, the priority is on demonstrating expertise, authority, and trust (E-E-A-T) through medically-accurate, expert-reviewed content.

Absolutely. With enterprise clients like QuickBooks, the focus is often on large-scale audits, international SEO, and navigating complex site structures. With startups and SMBs, the approach is more hands-on—building a strong SEO foundation, creating scalable content systems, and prioritizing high-impact actions to achieve rapid, sustainable growth with sometimes limited resources.